About

Who We Are

CMP.LY is a venture-funded startup offering proprietary social media monitoring, measurement, insight and compliance solutions for Fortune 100 financial services, automotive and consumer packaged goods companies, as well as leading advertising, social and PR agencies.

Here at CMP.LY, we believe that every one should be able to take control of their social media. That’s why we’ve spent our time creating solutions that help you better understand what is really happening with your social communications, optimize initiatives based upon actionable marketing intelligence and develop structured processes and best practices.

We’ve focused our efforts on:

  • Branded Channel Insights – providing a deeper understanding of engagement on owned media channels
  • Advocate/Influencer Initiatives – enabling activation, management and measurement at scale
  • Multi-Platform Disclosure Solutions – comprehensive and documented tools to provide disclosures, disclaimers and legal language across all platforms

But to understand why we do what we do, you should know how we got here.

How We Got Here

Our CEO Tom Chernaik founded CMP.LY in late 2009. A veteran entrepreneur with more than 20 years of experience across social media, marketing and law, Tom was (and still is) passionate for the intersection of legal compliance and social media and created a simple solution for a very present need: a system of documented disclosures for bloggers and other social users to comply with the FTC’s guidelines for testimonials and endorsements in social media.

The original CMP.LY URLs consisted of custom disclosures for specific industries and regulatory needs (like CMP.LY/F for financial institutions), along with standard disclosures for individuals such as CMP.LY/3 to designate a paid post.

While CMP.LY URLs can still be found in the wild, we discontinued them at the end of 2013 in favor of our plain language disclosures, to encourage greater transparency and align with the FTC’s .Com Disclosures report (published in early 2013).

We have since patented our core technology. It has formed the way that we look at the world and is the foundation of the products that we build – including a solution for monitoring advocates for compliance and the measurement of social performance across owned and earned channels.

Our Team

Tom Chernaik

Chief Executive Officer

Tom has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. Prior to launching CMP.LY, Tom built advertising and sponsorship platforms for Fortune 100 brands at XM Satellite Radio (now Sirius XM). He founded music startup Allindie.com, was a partner at Gotham Records and served as Director of Business Development at Track Entertainment. He holds a BA in Liberal Arts from NYU and a JD from Yeshiva University’s Cardozo School of Law.

Adriana Kampfner

Chief Revenue Officer

Adriana has more than 20 years of experience building and scaling revenue for early-stage, high-growth businesses and emerging media companies. Prior to joining CMP.LY, she helped launch XM Satellite Radio’s (now Sirius XM) Advertising Solutions business, responsible for strategic sales, marketing, client services, sales operations and business development. Adriana was previously the SVP Global Sales at StarMedia Network and a Senior Financial Analyst at JP Morgan Chase. She holds a BBA in Finance from the University of Michigan.

Michael De Lorenzo

Chief Technology Officer

Michael has more than 10 years of experience applying existing technologies and developing new platforms, responsible for building and managing successful web-applications in e-commerce, finance, government, health care and pharma. Prior to joining CMP.LY, Michael was Vice President and Director of Technology for C3 Holdings—a SaaS provider to local government agencies—and worked for Sequoia Capital-backed startup FoundValue. He holds a BS in Management Information Systems from Saint Joseph’s University.

Ruth Wagner

VP of Sales

Ruth has more than 30 years of experience driving sales for startup ventures dealing with emerging technology and social media platforms. Prior to joining CMP.LY, Ruth was a Senior Account Manager at XM Satellite Radio (now Sirius XM), responsible for the initial start up of the company’s Central US Domestic Region. She has previously held sales positions at AOL-Time Warner and Bell Atlantic Directory Services (now Verizon). Ruth holds a BA in Marketing from the University of Wisconsin-Madison.

Join Our Team

Work for Us

If you’re looking for an opportunity to collaborate with motivated and talented colleagues and contribute to the development of a fast-growing startup, let us know. We aren’t currently hiring, but we’re always on the hunt for good talent!

Intern with Us

CMP.LY is a great place to intern, with lots of opportunities to learn and gain hands-on experience that you can’t always get from a classroom. We’re determined to make your internship at CMP.LY better than our early internship experiences were for us!

Apply Now