Press
Social Media, Wall Street, and the Big Questions Still Being Asked
July 10, 2014I had the opportunity to witness a creative approach last Thursday at PRSA-NY’s inaugural #SocialWallStreet Meetup. Held at the Museum of American Finance, the event featured a discussion of how to address the questions facing Wall Street’s use of social media. New regulations have been passed, but few companies seem eager to embrace the opportunity. The decision to frame the event as an “unconference” was more than the cheerful adoption of an undefined buzzword.
#ThinkAgain: How Regulator Guidance Can Impact Social Media Marketing
June 26, 2014Social media have changed the ways in which brands engage with their audiences as well as employees, partners and advocates. But these new communication channels bring their own challenges for companies, such as the need to be transparent and ethical with communications, as well as to provide proper disclosure and comply with governmental regulator guidelines. This paper outlines the state of guidance from key governing bodies in the USA (namely, the Federal Trade Commission, the Securities and Exchange Commission and the Food and Drug Administration). It also discusses the ethical issues involved with new disclosure considerations surrounding native advertising and content marketing practices, as well as with word-of-mouth marketing; the key considerations regarding compliance with guidelines across new platforms, tools and devices; and practical guidance on how to communicate properly via new channels. – By Tom Chernaik and Sam Ford
10 Tips for Developing an Influencer Marketing Strategy
April 24, 2014In the Interest of Full Disclosure
April 21, 2014Pins, Tweets, and the Law
April 20, 2014When To Use #Ad In Your Tweets
April 10, 2014Social Media Week Event: Tech Untangled
March 28, 2014Buyer Guide: Social Employee Advocacy Software
March 12, 2014SMW Panel Recap: Tech Untangled
March 6, 2014Social Media Week and an Amazing Frontline Episode
February 24, 2014Selling Social to the C-Suite: Trust, But Verify
January 27, 2014Create Native Ads Worth Sharing
January 24, 2014Talking Ethics at the WOMMA Summit
January 13, 2014Don’t Get Slizzered On Twitter: Social Media Lessons in Pop Culture
January 10, 2014Bloggers, Are You Adhering to FTC Disclosure Guidelines?
November 4, 2013Social Media Strategies: There’s No Big Bang
September 18, 2013Disclosure Guidelines in a Nutshell
July 23, 2013FTC Disclosure Guidelines for Bloggers – In a Nutshell
July 17, 2013The FTC and You
July 2, 2013Three Tips for Doing Deals with Big Companies
May 24, 2013Disclosures for Bloggers and Brands
April 24, 2013.Com Disclosures – What You Don’t Know Might Hurt You
March 25, 2013The Do’s and Don’ts of Dot-Com Marketing
March 17, 2013New York Legal Hackers Meetup Legal Tech Demo Night
March 3, 2013Four Pages You Absolutely Need for Your Blog
January 30, 2013Social Media Compliance: An Interview with CMP.LY
December 12, 2012How To Avoid Ethical Pitfalls of Social Media
August 14, 2012The Carrot and Stick of Social Media Disclosure
July 17, 20128 Tips for Running Social Media Promotions
June 28, 2012Social@Scale: Tom Chernaik, CEO of CMP.LY
June 1, 2012When You Must Comply …
April 9, 2012Social Media for Financial Services and Managing All that Data
December 15, 2011CMP.LY Keeps Social Media Marketing Legal
November 21, 2011CMP.LY: Keeping Your Social-Media Marketing Legal
November 21, 2011Style + Tech: iFabbo Blogger Network Embraces CMP.LY
November 17, 2011CMP.LY Aims To Simplify Disclosure and Compliance For Brands
October 11, 2011In Conversation with Tom Chernaik of CMP.LY
July 13, 2011FlipReport | About CMP.LY
June 27, 2011CMP.LY Raises $750,000 To Keep Companies Honest Online
March 23, 2011I Blog, Therefore I CMP.LY
January 16, 2011Taking a Blog Kickback? Slap a CMP.LY on It
December 1, 2010CMP.LY Helps Bloggers with FTC Disclosure
June 22, 2010How To Disclose With CMP.LY
June 7, 2010Legal Issues of Compensating Reviewers
April 14, 2010CMP.LY Offers Disclosure Badges to Bloggers and Advertisers
January 20, 2010Disclosure Statements for Bloggers
January 2, 2010Dealing with FTC Rules for Bloggers
December 17, 2009FTC Passes New Rules and Regulations on Social Media
November 23, 2009CMP.LY – Shortening the FTC Rules the Easy Way
November 6, 2009CMP.ly Introduces a Disclosure Policy Solution
November 2, 2009CMP.LY for the Conscientious Blogger
November 2, 2009CMP.LY Brings You Drop Dead Easy Disclosure
October 23, 2009FTC Disclosure Regulations and Blogger Compliance
October 21, 2009Tom Chernaik’s Thoughts on the Ultimate Mobile App
October 19, 2009If You’re a Blogger – Should You CMP.LY
October 18, 2009Fast, Free & Easy Way To Comply with FTC Blog Rules
October 16, 2009Interview: Tom Chernaik, Co-Founder, CMP.LY
October 16, 2009
