Leading Analyst Firm Selects Innovative, Impactful and Intriguing Companies in the Social Marketing Sector
NEW YORK, New York – May 8, 2015 – CommandPost, the social media intelligence platform from CMPLY, Inc., has been named by Gartner as a “Cool Vendor” in Social Marketing, based upon the April 17, 2015 report titled, “Cool Vendors in Social Marketing, 2015” by Julie Hopkins and Andrew Sorofman at Gartner, Inc. The report evaluates interesting, new and innovative vendors, products and services in the Social Marketing market that enable brands to apply audience insights and better performance metrics so that they can design more effective strategies and improve ROI.
Gartner’s report notes, “Emerging tools help digital marketers better understand their target audiences, facilitate engagement and optimize their social initiatives at scale.” The report also provides recommendations for social marketers including the following:
- Leverage social insights to better understand your audience and what motivates them, and to track their actions. This will enable you to optimize your downstream outreach and engagement to achieve marketing objectives and business outcomes.
- Demonstrate the value of your social marketing activities by using a methodology to measure the costs and benefits of your efforts. If you aren’t leveraging an attribution model, or using a true ROI calculation, then track impact of social activities on the ROI drivers (revenue, cost, risk).
“We are truly honored to be named a Gartner ‘Cool Vendor,’” said Tom Chernaik, CEO. “As our clients have seen firsthand, social intelligence that goes far beyond vanity and volume metrics is not only a great way to demonstrate the value of social marketing activities, but to connect those efforts to larger efforts in digital/online and offline marketing across the enterprise. We believe that we are on the forefront of social 2.0 with a focus on the attribution of people behind engagement, and a better understanding of the context and motivations behind that engagement.”
The information provided in the report is valuable to social marketing decision makers who are looking for better ways to understand audiences, optimize content and better measure social media efforts across multiple brands and platforms. Gartner clients may download the full report by logging in at https://www.gartner.com/doc/3031921.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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About CommandPost/CMP.LY
In 2014 we rebranded as CommandPost, reflecting a shift from our early disclosure roots (we still do provide the leading social media disclosure solution) into a more comprehensive focus on identification and measurement of performance and engaged social media audiences as well as optimization of content marketing efforts, with intelligence derived from direct monitoring of brand and competitor social channels.
Last year, we developed a new version of our direct attribution technology that focuses on the engaged audiences around a brand’s owned media channels that identifies, segments and tracks behaviors of those audiences over time with the brand directly and, since our initial March release, across competitive brands as well. This audience-centric view of social media audiences is unique to our offering and presents an opportunity to track the people behind social engagement as well as the traditional metrics and volume measurements that others provide. This enables deeper insights into the actual audiences that engage with specific content at both user and content/topic levels. Most importantly, we populate databases with these identified users and their engagement histories.
For more information visit www.GetCommandPost.com.
