Events

CHICAGO – Tom Chernaik of CMP.LY and Robin Carey of Social Media Today discussed practical ways to develop best practices in your own organizations.

CHICAGO – Tom Chernaik of CMP.LY , Darrell Jursa of FleishmanHillard, Daliah Saper of Saper Law and others came together to give insight into updated social media guidelines from the FTC and the SEC for businesses using new channels to communicate.

ATLANTA – CMP.LY’s CEO Tom Chernaik spoke at the Social Shake-up panel, moderated by Chris Vary of Weber Shandwick, regarding the integration of content marketing into a brand’s marketing and communication roles.

CHICAGO – This panel, including CMP.LY’s Tom Chernaik, explored trends, changes on the horizon, areas of concern and emerging new methods for leveraging Word of Mouth across advocate networks and the social enterprise. This discussion hosted by WOMMA focused on why these trends are developing, what has been working (based on real-world case studies) and regulatory challenges developing around the globe.

CHICAGO – Activating social contests successfully can be easier than you think if you develop them properly. Panelists from Edelman, Imagination Publishing, Curalate, Manatt, Phelps & Philipps LLP and CMP.LY came together to look at the changing platforms, new challenges and emerging best practices with regard to giveaways, sweeps and contests across Twitter, Facebook and, of course, Pinterest.

WASHINGTON, DC – Moderated by Gonzalo E. Mon, this session explored how advertising rules apply in social media and the key considerations when using customer endorsements and managing online promotions. Panelists, including CMP.LY’s CEO Tom Chernaik, discussed the risks and rewards of social media marketing and how advertisers could keep endorsement, testimonial, and other digital ads in compliance.

NEW YORK – Mock negotiations were held between a major media company and an early stage tech company, in which CMP.LY’s CEO Tom Chernaik played the latter, to illustrate the things small entrepreneurs should be prepared for, such as approved vendor lists, conflicts with other technologies and companies already owned or controlled by the media company, contract negotiation issues, ballooning legal bills and how to deal with them.

WEBINAR – New FTC guidelines created a need for disclosure in social media where often posts are limited by character count making compliance difficult. To tackle this problem, CMP.LY’s Tom Chernaik introduced his company’s simple disclosure and compliance tool as a solution for disclosure best practices.

CHICAGO – The panel, including Ruth Wagner of CMP.LY, discussed the JOBS Act, signed by President Obama in 2012, which will dramatically change the nature of early-stage funding, public market capital raising, and advertising for firms engaged in selling privately placed assets. Among other provisions, the JOBS Act gives so-called emerging growth companies up to five years to fully comply with all the accounting rules required of public companies today.

CHICAGO – An informative discussion on the requirements you must address when undertaking word of mouth, social media and influencer programs, in light of the new FTC guidelines. Tom Chernaik, CEO of CMP.LY and co-chair of WOMMA MEAP, also touched on similar disclosure methods and best practices that can be used to address contest, promotion and privacy issues in standardizing and addressing notices across multiple platforms.