CHICAGO – Tom Chernaik of CMP.LY joined a panel hosted by WOMMA to discuss the dynamics of borrowed reputation; how it relates to the POE model; how borrowed media relationships can be best structured to build/protect trust and improve ROI; and what marketing performance metrics these programs can reveal when implemented using structured disclosure.
NEW YORK – The internet and social media provide a powerful platform for consumer’s voices to be heard. Brands are shifting their marketing and service approach from reacting to engaging people who impact how others think and behave. This summit, with the help of speaker Tom Chernaik of CMP.LY, demonstrated how leading brands engage influencers to accomplish marketing, communications, and service objectives.
ST. LOUIS – In the face of emerging regulations, ECOA hosted a series of workshops designed to strengthen ethics and compliance practitioners’ skills, in which Tom Chernaik, CEO of CMP.LY, spoke about best practices for social media disclosure and transparency in the UK and US markets.
NEW YORK – This conference aimed to provide insight on the evolution of Social Media and the challenges associated with embracing these new technology tools while complying with constantly evolving regulatory oversight. CMP.LY CEO Tom Chernaik discussed issues from marketing and sentiment measurement to developing best practices and leveraging to support the social firm.
NEW YORK – Liisa Thomas presented on the panel titled “Understanding the Many Facets of Social Media and its Effect on Businesses Today.” She was joined by Kathryn Farrara of National Advertising Division; Brian Chase, General Counsel of Four Square; and Tom Chernaik, CEO of CMP.LY.
LONDON – In the face of emerging regulations, panelists – including Tom Chernaik of CMP.LY – discussed the best practices for social media disclosure and transparency in the UK and US markets.
NEW YORK – DigitalFlashNYC hosted an interactive panel with some of the leading minds in digital, including Tom Chernaik of CMP.LY, who are innovating within their organizations! These innovators have been finding fantastic ways to be faster, more nimble and effectively disruptive…and their results speak for themselves: they’ve been delivering great new campaigns, projects and services.
NEW YORK – While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers are still confused on exactly what & how they should be communicating or sharing.Tom Chernaik of CMP.LY joined a panel moderated by Peter Marinello in response to some of these questions, in order to help merchants and advertisers better navigate social media.
Tom Chernaik discussed the services that his company offers to help businesses insure they are in compliance with proper disclosure or contest rules.
WEBINAR – Social Media Compliance — Challenges and Opportunities: Tom Chernaik, CEO of CMP.LY, demonstrated how to ensure your brand is being responsible, open, and transparent in its digital marketing. He shared new tools and requirements available to document and report on compliance and measure social media influencer campaign-specific Return On Investment (ROI).
